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Services Strategy
Each channel feeds the others, creating a compounding effect.
Trade Social offers a comprehensive suite of services designed to work independently or as an integrated system.
Each service is built on the foundation of results-driven strategy and measurable business outcomes.
Have a look around at the specific services we offer. We also offer complete packages for those looking to grow their online reputation.
What Trade Social Delivers
Content Creation
Professional video and photo production optimized for conversion
What's Included
• Content Days: Full day video and photo shoots
• Short-form video creation for multi-platform reels,
• Branded storytelling campaigns
• Behind-the-scenes and process content
• Product showcases and demonstrations
• Lifestyle and aspirational content
Strategic Approach
• Platform specific optimization (aspect ratios, hooks, CTAs)
• Content banks created in single sessions for efficiency
• Dual-purpose creation: organic reach + ad-ready content
• Focus on scroll stopping first 3 seconds
A single content day produces 20-40 pieces of content, providing 1-2 months of posting material across multiple platforms.
Strategy & Planning
Client goals review, content theme selection, shot list creation
Content Day
On-site filming, photography, interviews, b-roll capture
Post Production
Editing, caption writing, platform optimization, branding
Scheduling & Publishing
Platform-specific scheduling, optimal timing, cross posting
Analysis & Iteration
Performance review, learning extraction, strategy refinement
Content Production Workflow
Social Media Management
Complete account management with strategic posting and engagement
What's Included
• Full account management across platforms
• Content scheduling and publishing
• Caption writing with strategic CTAs
• Community management (comments, DMs)
• Content repurposing for multiple platforms
• Monthly performance reporting
Strategic Approach
• Platform-native posting strategies
• Consistent brand voice across all channels
• Lead capture in DMs and comments
• Audience growth through strategic engagement
• Cross-platform content adaptation
Business owners never have to think about social media, Trade Social handles everything while they focus on operations.
Paid Advertising
Data-driven ad campaigns designed to convert viewers into customers
What's Included
• Ad strategy development and planning
• Creative ad content production
• Campaign management across all platforms
• Audience targeting and segmentation
• A/B creative and copy testing
• Budget optimization and allocation
• Regular performance reporting and analysis
Strategic Approach
• Conversion-focused creative (not vanity metrics)
• Multi-platform funnel strategies
• Retargeting and custom audience building
• Continuous creative refresh based on performance
• Cost-per-lead optimization
• Attribution tracking and ROI measurement
Every ad campaign is measured against customer acquisition cost and revenue generated, not just impressions or engagement.
Lead Handling & CRM
Custom CRM system with complete lead management and follow-up
What's Included
• Access to Trade Social's custom CRM
• Incoming lead handling (calls, messages, forms)
• Fast response times (within minutes)
• Multi-touch follow-up sequences
• Appointment booking and scheduling
• Lead nurturing campaigns
• Pipeline management and reporting
Strategic Approach
• Speed-to-lead optimization (critical for conversion)
• Persistent follow-up (multiple attempts, multiple channels)
• Qualification and prioritization
• Seamless handoff to client sales team
• Closed-loop reporting (lead to customer)
This service closes the gap that most agencies leave open, turning leads into booked appointments.
Lead Management
Centralized lead database
Full conversation history tracking
Lead source attribution
Priority and scoring system
Custom fields for client data
Duplicate detection and merging
Communication Tools
Two-way SMS messaging
Email campaigns and sequences
Voice calling integration
Social media message integration
WhatsApp integration
Unified inbox across channels
Template library for quick replies
Automation & Workflows
Automated follow-up sequences
Lead assignment rules
Appointment reminders
Task creation and assignment
Tag-based automation triggers
Custom workflow builder
Integration with calendar systems
Reporting & Analytics
Lead source performance tracking
Conversion rate by stage
Response time metrics
Appointment show rate
Team performance dashboards
Custom report builder
CRM Capabilities & Features
